My coaching comes from experience.
I’ve endured the challenges of building products first-hand.
I have obsessed over user needs, rallied teams to co-ordinate complex deliverables, and looked for answers in uncertain places. I learnt from both success and failure.
These are some of the invaluable experiences that shape how I coach today.
I believe Product Managers should inquire deep into the strategic heart of a business. Strategy is a team sport: it requires working with wide-ranging stakeholders, tackling problems from many angles, and compelling others to follow where you lead.
I led cross-functional teams at both Lyst and Outfittery, combining perspectives of Business, Data, Design & Engineering to tackle complex strategic problems.
I assembled a makeshift stylist team to work in a new way, from which we established the key principles that became the basis of the new company vision.
NEW SALES PROCESS
I directed the research & implementation of a new provision scheme for over 100 sales staff, to align internal process with product strategy.
Effective ownership is all about balance: giving clear guidance and structure to teams, while empowering them to find the best solution themselves. The trick is finding the sweet spot.
We introduced order scheduling and subscription to customers, giving them complete control over future orders, and dramatically increased user retention.
We scaled merchandising across Lyst’s multimillion-deep product catalogue by building a bespoke CMS to the needs of internal teams and partnerships.
GDPR PROJECT LEAD
I brought together departments across the business to ship a user focused GDPR solution, fully satisfying legal requirements under tight deadlines.